Bobby's Christmas Lights Transform Road Town
Bobby's Supermarket has decorated key sections of Road Town for the holiday season, drawing praise from Junior Minister Lorna G. Smith as an example of corporate social responsibility. The display spans from Treasure Isle to Admin Drive and has prompted positive reaction on social media.
Bobby's Supermarket has turned a swathe of Road Town into a festive display this season, decorating areas from Treasure Isle to De Castro Street, across to Wickham's Cay Drive, down to the parking lot opposite Pusser’s and along Admin Drive. The effort was highlighted by Junior Minister Lorna G.
Smith in a Facebook post, in which she described the transformation as "more than just decoration; it’s a reminder of how businesses can give back and show care for the community." The minister thanked the supermarket and its leadership directly, calling the effort "a shining example of corporate social responsibility in action, spreading cheer.
Thank you, Elton!" Bobby's Supermarket is a well-known, locally owned chain on Tortola that serves residents, yacht crews and visitors. The store is notable for provisioning yachts and tourists with a wide selection of fresh produce, meats, international goods, local specialties and household items.
It also offers free pickup and delivery for boaters, extended hours and competitive pricing, making it a regular stop for provisioning in the BVI. Organisations and businesses decorating public spaces during the holiday season can lift community morale, support local commerce and contribute to the territory's visitor appeal.
For Road Town, seasonal displays in central corridors such as De Castro Street and Wickham's Cay Drive are visible to both residents and those arriving by sea, providing an immediate visual cue of community life and welcoming atmosphere. The supermarket’s owners were contacted for comment, but Mr.
Leonard did not respond to requests for an interview. Nevertheless, many residents and visitors have taken to social media to express appreciation for the lights and the broader gesture from a local business. Community leaders and business owners often note that initiatives like this can complement public decorations and events.
While the current display is private-funded, it highlights how local businesses can contribute to public life beyond their commercial operations. As holiday activity increases in the territory, the display by Bobby’s Supermarket offers a reminder of the role small and medium-sized enterprises play in community wellbeing — from providing essential goods to creating moments of shared civic pride on the streets of Road Town.
Primary source: VINO