Colour Me Walk Supports Cancer Care
Breast Friends and the Government of the Virgin Islands hosted the family-friendly Colour Me Walk in Road Town to raise funds for diagnosis, treatment and travel costs for women affected by breast and cervical cancer. Organisers have not yet disclosed how much was raised as the community continues to grapple with rising cancer concerns.
Breast Friends, in partnership with the Government of the Virgin Islands, brought hundreds of supporters together in a colourful show of solidarity for the Colour Me Walk, a fundraiser aimed at helping women in the Virgin Islands access diagnosis, treatment and travel assistance related to breast and cervical cancer.
Participants, many dressed in brightly coloured outfits, assembled at the Festival Grounds before processing through the streets of Road Town. The family-friendly event combined community spirit with a clear purpose: to generate much-needed funding for local women facing cancer and to raise awareness of early detection and care options.
Organisers emphasised that proceeds will be used to cover costs that can present barriers to timely care, including diagnostic tests, treatment expenses and travel to receive specialist services not always available locally. Breast Friends has not yet disclosed the total amount raised at the event.
Cancer rates, particularly breast and cervical cancer, remain a concern for both the Government of the Virgin Islands and residents. Community-led fundraisers like the Colour Me Walk play a practical role in filling gaps where public resources or local service availability fall short, especially for patients who must travel off-island for specialist treatment or advanced diagnostics.
Health officials and community groups have long encouraged regular screening and early presentation for symptoms. For many women in the BVI, access to timely screening and follow-up care can be the difference between a treatable condition and a more serious prognosis. Events that combine fundraising with awareness help reinforce that message while providing immediate financial support to those in need.
The walk also served as a visible reminder of the importance of community support for people living with cancer and their families. Organisers said they were encouraged by the turnout and community engagement, and thanked participants, volunteers and government partners for their support.
Residents seeking information about screening or support services are encouraged to contact local clinics or the Ministry of Health for guidance on available programmes and resources.
Primary source: VINO