Premier Wheatley Endorses New Culinary and Music
Premier Natalio D. Wheatley has officially announced the launch of the Village Cay, Rhythm+Sands, Food & Rum Festival, set to invigorate the BVI's tourism sector during traditionally slower months. The event, spanning from October 17 to 19, 2025, aims to showcase local and international culinary talents, as well as musical acts, in an effort to keep tourism properties operational year-round.
In a significant move aimed at bolstering the British Virgin Islands' tourism sector during its off-peak season, Premier and Minister of Finance, Dr. the Honourable Natalio D. Wheatley (R7), has thrown his full support behind the inaugural Village Cay, Rhythm+Sands, Food & Rum Festival.
During a press conference held on Wednesday, August 27, 2025, Premier Wheatley underscored the importance of the event in keeping the tourism economy vibrant throughout the year. The festival, scheduled to take place from October 17 to 19, 2025, is not just a celebration of the islands' rich culinary heritage and musical talent but also a strategic initiative to ensure the sustainability of the tourism sector.
Renowned chefs, wine and rum experts, alongside local and international musicians, will converge to offer attendees an unparalleled experience, highlighting the very best of what the Virgin Islands have to offer. Addressing the seasonal challenges faced by the tourism industry, Premier Wheatley emphasized the need for tourism properties to remain operational beyond the traditional high season. "Eliminating the slow season is an ambitious goal for us here in the Virgin Islands," he stated. "But with concerted efforts and collaborations between entities like Rhythm+Sands and Village Cay, as well as support from sponsors such as Caribbean Cellars, we can ensure employment continuity for our dedicated workers in the tourism sector." The Premier also acknowledged the contributions of Mr.
Parillon, known for organizing popular local events, and encouraged other Virgin Islanders to propose innovative ideas to enhance the tourism offerings during the slower months. The government, according to Premier Wheatley, is keen on partnering with individuals and organizations to ensure the success of such initiatives.
This festival represents a pivotal step towards redefining the BVI's tourism landscape, aiming to attract both locals and visitors alike during a period that has historically seen a lull in activity. With its focus on culinary excellence, artisanal beverages, and vibrant musical performances, the Village Cay, Rhythm+Sands, Food & Rum Festival promises to be a cornerstone event in the Virgin Islands' calendar, fostering year-round tourism and economic growth.