Viaa Expands World Alzheimer's Month Campaign to
The Virgin Islands Alzheimer’s Association is stepping up its World Alzheimer’s Month campaign by raising awareness on early dementia detection and elder financial abuse. As part of the initiative, the association partnered with the Virgin Islands Public Service Learning Institute to train public officers on identifying warning signs and protecting vulnerable residents.
September marks the global observance of World Alzheimer’s Month, and the Virgin Islands Alzheimer’s Association (VIAA) is stepping up its public education campaign across the Territory. In addition to promoting early diagnosis, the association is raising the alarm over dementia-related vulnerabilities, particularly the growing risk of financial exploitation among older adults.
Operating under this year’s theme, “The Earlier You Know, The More You Can Do: A Dementia Diagnosis Matters,” the VIAA is emphasising the vital importance of recognising early cognitive changes. Early identification allows individuals and their families to seek timely medical assessments, secure vital support networks, and proactively plan for the future.
As part of its ongoing outreach, approximately 35 public officers recently participated in an interactive awareness session focused on the 10 Warning Signs of Dementia and practical strategies to recognise and prevent financial abuse. June Samuel, psychiatrist and medical advisor to the VIAA, alongside David Abednego, lawyer and legal advisor to the association.
Participants engaged in practical exercises to identify circumstances where vulnerable individuals may be at risk of exploitation. The workshop marked the third awareness session conducted by the VIAA in partnership with the Virgin Islands Public Service Learning Institute (VIPSLI).
Another dedicated training session for public officers is scheduled for Tuesday, September 29. VIAA President Edna Williams noted that building broad awareness is one of the strongest defences in safeguarding vulnerable individuals. Williams explained that public officers, caregivers, and community members who understand warning signs are far better equipped to spot concerns early and take decisive protective action.
She stressed that dementia extends beyond the diagnosed individual, significantly impacting families, caregivers, workplaces, and the wider community. The association is urging Virgin Islands residents to stay alert to potential indicators of financial abuse. Common warning signs include unexplained financial transactions, unusual bank withdrawals, missing personal belongings, sudden alterations to wills or financial arrangements, and situations where an older adult appears pressured or unable to make independent financial choices.
Throughout September, the VIAA will continue hosting educational initiatives and community-focused activities aimed at improving brain health literacy and removing the stigma surrounding cognitive decline. The association extends an open invitation to local families, civic organisations, and service clubs across the British Virgin Islands to partner with the VIAA and help build a more supportive and protective environment for persons living with dementia.
Primary source: 284 Media